Monetization Tools: Attention TikTokers, Explore New Resources on TikTok


TikTok continues to reign as the king of social networks, fostering a continuous flow of creativity, albeit sometimes surrounded by mediocrity, as is common on all established Internet networks. Monetization has become a focal point for TikTok, leading to the recent “For Creators: Future Formats Summit” in Los Angeles, where they unveiled a series of updates and tools to enhance creators’ experiences.

The Creator Academy: A Hub for Learning and Growth

Central to these updates is the Creator Academy, a dedicated space to deepen our understanding of the platform and its nuances. The academy offers tutorials and in-depth analyses on optimizing our creations, reflecting TikTok’s commitment to supporting our creative growth.

Evolution of the Creativity Program into the Creator Rewards Program

One notable change is the transformation of the Creativity Program into the Creator Rewards Program. This shift signifies an evolution in how TikTok values and rewards our work. The new program focuses on rewarding original content exceeding one minute in length, assessing factors like originality, viewing time, search value, and audience interaction. This shift aims to value quality content and foster a more engaged and diverse community. However, it’s important to note that this program is currently only available for personal accounts in the United States, not for business accounts.

tiktok over a minute

The Rise of Long Videos on TikTok

TikTok has observed a significant increase in the time users spend watching longer videos, with viewing of such content growing by almost 40% in the last six months. This trend presents an opportunity to explore more elaborate formats and tell richer, more detailed stories. Despite this, a TikTok survey revealed that nearly 50% of users find videos longer than a minute “stressful,” and a third of users watch online videos at double speed.

Enhanced Subscription Opportunities

TikTok’s expansion of subscription opportunities introduces new ways to deepen connections with our followers. Beyond live streams, these opportunities offer exclusive content, personalized emojis, and other benefits. These tools provide an additional channel to monetize our creativity while strengthening our community bonds.

A Commitment to Safety and Positivity

TikTok reiterates its commitment to maintaining a safe and positive environment, emphasizing the importance of adhering to community guidelines and terms of service. This commitment is fundamental to ensuring a platform where everyone can freely express themselves, responsibly.

Global Availability and Future Updates

Many of these new tools and features are not yet available worldwide. Stay tuned for updates, as TikTok continues to evolve and expand its monetization options. Today, there will be a meeting with TikTok Spain regarding monetization outside the United States, promising further insights into this evolving landscape.


TikTok’s dedication to enhancing the creator experience and monetization opportunities reflects its commitment to fostering a vibrant and diverse creative community. As TikTokers, we have a unique opportunity to leverage these new tools and resources to expand our reach and impact on the platform.


  1. Can I participate in the Creator Rewards Program if I have a business account? No, the Creator Rewards Program is currently only available for personal accounts in the United States.
  2. Are the new subscription opportunities available worldwide? Not yet. TikTok is gradually rolling out these features, so they may not be available in all regions.
  3. How can I ensure my content is eligible for monetization on TikTok? Focus on creating original, high-quality content that exceeds one minute in length and engages your audience.
  4. Will TikTok continue to expand its monetization options in the future? TikTok is constantly evolving, so it’s likely that they will introduce more monetization options in the future.
  5. Can I monetize my TikTok account if I don’t have a large following? Yes, TikTok’s monetization tools are designed to reward quality content, so focus on creating engaging content to attract followers and grow your audience.

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