A new way to explore Youtube videos
I recently came across an experimental feature in the mobile app Youtube which, honestly, captured my attention due to its originality and aesthetic approach. Youtube is testing a feature that allows users to filter videos in their home feed based on specific colors: red, blue or green. This option adds a visually cohesive and enjoyable touch to the browsing experience and introduces a new dimension to the way we interact with content.
Confirmation of this test came through a spokesperson for Youtube who mentioned that the feature is available to a select group of users on mobile devices Android and iOS. Although the company has not detailed the reason behind the development of this color filter or provided a timeline for its possible general launch, curiosity around this feature is growing. In 9to5google.com They have already tried it.
From my perspective, filtering videos by color is a fascinating concept. It does not replace the existing home feed, but instead offers the color-coordinated results as a new feed option at the top of the app. Youtube. While it’s not entirely clear how videos are selected for each color filter, it appears to be based primarily on the predominant colors present in the video thumbnails, and possibly also the content of the video itself.
This aesthetic approach to content organization is not entirely new. In the world of marketing and on platforms like instagram, color harmony is a well-established strategy. Brands and content creators coordinate their posts to ensure a smooth transition from one color theme to another, thus improving overall aesthetics and brand identity. A study from the University of Winnipeg even suggests that color influences up to 90% of our initial perception of people and products.
Some users suggest that this feature could be a strategy of Youtube to collect data on user interaction with certain colors. Personally, I find that this feature offers a new way to personalize our in-app experience based purely on aesthetics and sensations, while opening the door to interesting analyzes on users’ visual preferences.
Although it remains to be seen how this feature will evolve and how it will be received by the global gaming community. Youtube, I can’t help but be intrigued by the possibilities it offers to explore content in a completely new way.