Telegram Business vs. WhatsApp Business: Revolutionizing Customer Communication
In 2018, WhatsApp introduced WhatsApp Business, a specialized application tailored for companies to engage with customers via chat. Taking a cue from this successful venture, Telegram has recently unveiled Telegram Business within its platform, offering a plethora of additional features aimed at enhancing business communication.
Embracing the Concept: Telegram Business vs. WhatsApp Business
Similar to WhatsApp Business, Telegram Business caters to the needs of enterprises, albeit with a slight difference – a monthly subscription fee of 4.49 euros. This fee, however, is currently included in Telegram Premium, making it more accessible to users.
Integration within Telegram
Unlike WhatsApp Business, Telegram Business seamlessly integrates into the existing Telegram app. This integration simplifies the user experience, ensuring that all business-related activities can be conducted within a single platform.
Advanced Features at Your Fingertips
Telegram Business offers a range of features akin to those found in WhatsApp Business:
- Welcome Message: Businesses can set up automated welcome messages for new prospects, enhancing customer engagement from the outset.
- Absence Message: Automated responses can be scheduled to inform customers when the business is unavailable, ensuring transparency and managing expectations.
- Quick Replies: Pre-defined responses enable swift communication, streamlining interactions with customers.
- Operating Hours: Companies can display their opening hours directly on their profile, facilitating efficient communication.
- Location Sharing: The profile can include a map displaying the business’s location, making it easier for customers to find.
- Emoji Status: Similar to Telegram Premium, businesses can personalize their status with emojis, adding a touch of personality to their profile.
- Stories: Businesses can leverage stories for promotional purposes, offering enhanced features such as higher quality uploads, longer descriptions, and links.
Subscription Model and Comparison
To access these features, businesses need to subscribe to Telegram Business for 4.49 euros per month. In comparison, WhatsApp Business is free, although premium features are available through a paid subscription. Despite the cost disparity, both platforms offer valuable tools for businesses to enhance their customer communication strategies.
Conclusion
Telegram’s introduction of Telegram Business marks a significant step towards revolutionizing customer communication for enterprises. With a range of advanced features and seamless integration within the Telegram platform, businesses can effectively engage with customers, building stronger relationships and driving growth.
FAQs
- Is Telegram Business a separate app? No, Telegram Business is integrated within the existing Telegram app, simplifying the user experience.
- Are there any additional costs besides the subscription fee? No, the subscription fee covers all features within Telegram Business.
- Can businesses customize their welcome messages? Yes, businesses have the flexibility to personalize their welcome messages to suit their brand identity.
- Are stories in Telegram Business similar to those in social media platforms? Yes, businesses can leverage stories for promotional purposes, offering enhanced features for engaging content.
- Can customers opt-out of receiving messages from businesses on Telegram Business? Yes, customers have the option to block or mute business accounts if they no longer wish to receive messages.